What is SEO and How It Works – Explained with Real-Life Examples
What is SEO and How It Works
Explained with Real-Life Examples
Understanding the power of search engine optimization
Before explaining Search Engine Optimisation (SEO), I want to help you understand how SEO actually works with the internet. It's important to know this first.
Let's start.
Suppose you want to eat pizza and you search on Google: "pizza." Google shows you some search results. But if you pay close attention, the first result (that is, the first website) is Swiggy. Now you might wonder—why Swiggy? Zomato is also there, and many other brands too. So why did Swiggy appear first?
That's because of SEO.
People who do SEO perform certain activities on the internet that help websites appear at the top of Google's search results. Let me give you another example to clear this up even more so you understand how search results are shown with the help of SEO.
Google search results showing different rankings
Let's say you want to buy a bag and you search: "best school bag under $20."
You see the first result is Amazon, second is Myntra, and third is Flipkart.
Now you might think, okay, Amazon is a big brand, that's why it's at the top. Fair enough. But why is Myntra second? Why not Flipkart?
That's where SEO comes in.
If a website is well-optimized (using proper keywords, quality content, backlinks, page speed, etc.), it ranks higher on Google—even if it's not the biggest brand.
Now search on Google: "top redmi phones under $200."
When I searched this keyword, the top result was from Reddit. Look at this
You might think—why isn't Redmi's official website at the top? I searched about Redmi phones, after all.
Here's why: When you ask a question on Google, it tries to answer it. Reddit is a platform where users ask and answer questions, so Google considers it a helpful source. That's why it ranked first. This concept is called Search Intent, and it's a key part of how SEO works.
SEO is a crucial component of digital marketing strategy
The SEO full form in digital marketing is Search Engine Optimisation.
It's a key digital marketing strategy that helps a website appear in top search results on search engines like Google (and yes, most people only care about Google, so we'll keep referring to it).
SEO helps bring organic traffic—which means free, non-paid visitors—to your site. It increases your brand visibility, trust, and can lead to more customers or sales.
There are mainly three types of SEO:
- On-Page SEO – Everything done inside your website, like using keywords, writing good content, optimizing images, headers, URLs, etc.
- Off-Page SEO – Work done outside your website like creating backlinks, social media mentions, guest posting, influencer mentions, etc.
- Technical SEO – Back-end improvements like website speed, mobile-friendliness, XML sitemap, SSL certificate, structured data, etc.
All three types of SEO are important. A good SEO strategy covers all of them.
In simple words, SEO is the way to impress Google—but not by fake tricks. It's about creating quality content and offering value so Google thinks your website deserves a top spot.
Quality content is at the heart of effective SEO
If you don't have time or knowledge about SEO, a professional SEO agency can manage everything for your website—from keyword research to content creation to link building and tracking results. A good SEO agency helps you grow your website traffic naturally and for the long term.
Conclusion
Now you understand what is SEO and how it works.
It's not about being a big brand; it's about being the most relevant, helpful, and optimized website for what the user is searching.
Need help with SEO or looking for a trusted SEO agency?
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